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"Leadership is to hold
the space for
the brilliance of others."

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Awarded
Social Capitalist of the Year
by Veckans Affärer
(Business Weekly)

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CEO and founder of the
social enterprise

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Appreciated and frequently
hired educator and moderator

Soledad Piñero Misa is the CEO and founder of Retoy, Social Mission Manager at Ben & Jerry’s and a frequently hired speaker, facilitator, process manager, and consultant. Her employers and partners describe her as inspiring, present, professional, creative, warm, responsive, caring, entertaining and invaluable.

She has numerous references from employers like UNHCR, Sida, Swedish Institute, Swedbank, The Swedish Government Offices (Regeringskansliet),UNICEF, Skandia, RFSL, Fairtrade, Volvo, The Swedish Teacher’s Union (Lärarförbundet), Södertörn College, the Equality Ombudsman (DO), Swedbank, the Royal Institute of Art (KKH), Anna Lindh’s memorial fund – to name a few.

Soledad has a background as an administrator at the governmental Youth Democracy Commission, secretary-general at LSU (National Council of Swedish Youth Organizations), a chairman of the Red Cross Refugee Center, a director of Youth Against Racism and an administrator at the Youth Democracy Commission.

She was appointed by the government to the board member of the Skansen foundation, placed number 9 on Veckans Affärers (Business Weekly’s) list of the 101 Swedish super-talents and number 8 on Shortcut’s list of Swedish up-and-comers. She is a proud winner of both the Kurage and Göran awards. In the fall of 2013 she was awarded as Veckans Affärers Social Capitalist of the Year with her company Retoy.

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"With a firm hand and a sensitive touch, Soledad led a discussion
on human rights at an important seminar in memory of Anna Lindh.
We are deeply grateful for this."

- Jan Eliasson, Deputy Secretary-General of the United Nations

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"Soledad gave a lecture for our 1000 executives on the topic of
‘Playing for a Better World’. She did it with a strong presence and
personal engagement. Soledad is experienced and genuine,
and I would highly recommend her."

- Peter Gustavson, HR Strategic Department, Malmö City

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"... Soledad was an inspirational and educational moderator who ensured an
engaging program. Without her participation, our seminars
would not have been nearly as good as they now became ... "

- Per Bolund, Economics spokesman of the Environmental Party (Miljöpartiet)

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"One of the best course leaders we've had.
She was responsive and led the group in a fantastic way.

- Participant, Multidisciplinary Education for Staff Managers, Swedbank